Creative Solutions in Healthcare Announces New South Division Amid Continued Expansion
Creative Solutions in Healthcare announces the formation of its newest operational division, South, effective March 1, 2026. The new division will join the company’s existing East and West divisions and represents a strategic step forward as Creative Solutions continues to grow its footprint and expand leadership opportunities across the organization.
“As we continue to grow, it’s important that our structure evolves with us,” said Gary Blake, CEO of Creative Solutions in Healthcare. “The creation of our South Division allows us to better support our facility leaders, stay closely connected to our teams, and maintain the high standards of care and service our residents and families expect, and deserve.”
In 2021, following a period of exponential growth & expansion, Creative Solutions made the decision to transition into two distinct operational divisions: East and West. This structure allowed for greater operational oversight, stronger leadership alignment, and increased opportunities for internal advancement. Since then, the company has continued with record-breaking growth, averaging 18 acquisitions per year, positioning the company as one of the fastest-growing organizations in long-term care. Building on that success, the creation of the South division represents the next phase in scaling the organization to meet increasing demand across multiple markets.
The announcement of the South division comes during a period of continued momentum for Creative Solutions in Healthcare, as the organization expands its reach. The company has an extensive pipeline of both real estate and operational acquisitions. Creative Solutions recently announced its long-term growth strategy involving HUD-supported initiatives, reinforcing its commitment to strategic and sustainable expansion.
Creative Solutions is currently the 5th largest skilled nursing operator in America. The company expects to surpass the milestone of 200 locations before the end of 2026.
“Healthcare organizations have a responsibility to think beyond expansion and focus on impact. Our goal is not simply to grow larger, but to grow stronger clinical and operational programs that strengthen our teams, raise our standards, and create environments where residents and staff can thrive.” – Gary Blake, President & CEO, Creative Solutions in Healthcare
In the weeks leading up to March 1, Creative Solutions will formally announce a series of leadership promotions, including the appointment of a Divisional Vice President of Operations, South, and a Vice President of Clinical Services, South. These appointments will be accompanied by additional director-level promotions across key departments, including Human Resources, Maintenance, Clinical Reimbursement, Accounts Receivable, Business Development, Clinical Services, and more.
Consistent with Creative Solutions’ longstanding philosophy of developing talent from within, nearly all of new divisional leadership roles will be filled through internal promotions. The company has a strong history of employee advancement, with many senior leaders having grown their careers within the organization. Creative Solutions’ entire executive leadership team have built their careers with the organization over more than a decade, including the Chief Operating Officer, Auston Clanton, who began as an Administrator in Training, and the Chief Financial Officer, Chris Eamiguel, who started as a finance intern and now leads the financial strategy of a multi-billion-dollar organization. Their journeys show that there are opportunities for growth that continue to define the company’s culture and future.
“The generation we serve built the foundation we all stand on today,” concluded Blake. “Our mission is to honor that legacy by delivering care that reflects respect, excellence, and humanity. When we grow, it’s because we believe more communities deserve that level of commitment.”
About Creative Solutions in Healthcare:
Founded in 2000 by Gary and Malisa Blake, Creative Solutions in Healthcare is a family-owned company headquartered in Fort Worth, TX. It started with the first acquisition of Granbury Care Center and has grown to currently operate 182 long-term care communities throughout the state of Texas. Each location still runs on the founding principle, ‘a life lived for others is a life worthwhile’. Its mission is to provide the highest quality of care to aging adults, by investing in cutting-edge technology and embodying core values of Compassionate Clinical Care, Nutritious Meals, Enriching Lives, Valued Employees, and Unparalleled Cleanliness.
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Leila Jones
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